Branding, Package Design, Product Design
The beauty industry is constantly evolving, but why is it that when we reach a certain age, society deems it “inappropriate” to wear certain makeup? For older women, there’s an unspoken rule that bold makeup looks are not acceptable. We subtly tell women to “act their age” when we push this natural-looking makeup onto them. In reality, makeup has no age limit, neither does boldness.
&ThenSome is a brand that aims to encourage women, no matter their age, to be bold. To allow them to be authentically themselves and outwardly show who they are. Makeup has always been a way of self-expression, that shouldn’t stop as you get older.