art director, graphic designer
Fromm Pet Food
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Fromm Pet Food
Who is this person?
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&ThenSome→ Branding, Packaging
Branding, Package Design, Product DesignThe beauty industry is constantly evolving, but why is it that when we reach a certain age, society deems it “not appropriate” to wear certain makeup? For older women, there’s an unspoken rule that bold makeup looks are not acceptable. Why should society tell women what’s “right?” Why should it dictate what’s appropriate to wear, appropriate to say, and appropriate to do?
&ThenSome is a brand that aims to allow women, no matter their age, to be bold. Embracing all the well-deserved smile lines and forehead wrinkles that come with aging, &ThenSome fights to normalize adventurous makeup on older skin. Bold and fun makeup transcend any age. Makeup and skincare have always been a way of self-expression, that doesn’t stop.
Wear bold, say bold, do bold, and then some.
Package Design
Face Palette: Front & Back
Liquid Blush, Lip Gloss, Eyeshadow Stick: Front
Liquid Blush, Lip Gloss, Eyeshadow Stick: Back
Liquid Highlighter: Front & Back
Bronzer: Front & Back
Concealer: Front & Back
Foundation: Front & Back
Foundation: Front & Back
Brand Identity: Logo
Primary
Secondary
Tertiary
Brand Identity: Colors
Primary
Secondary
Brand Identity: Typography