art director, graphic designer
Fromm Pet Food
Impossible Meats
Depop
Vaseline
Polaroid
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Fromm Pet Food
Who is this person?
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Boston Fashion Week→ Branding
Branding, Graphic Design, UX DesignBoston Fashion Week is largely unrecognized and overlooked. A complete rebrand will elevate its perception, making it more professional and widely known. This transformation will increase awareness both within and beyond the fashion industry.
Brand Identity: Logo
Boston Fashion Week sits at the crossroads of culture, identity, and fashion. For the logo redesign, I aimed to preserve the traditional logotype seen in other fashion weeks while emphasizing what makes BFW unique. By blending different fonts and merging the letters, I sought to capture the essence of intersectionality that defines BFW.
Primary
Secondary
Brand Identity: Colors
For the colors I wanted to use very bright and vibrant ones that pop and draw people in at first glance. This will allow advertisements and designs for the brand to stand out against the traditonal black and white marketing of other fashion weeks.
Brand Identity: Illustrations
To enhance the visual identity of BFW I wanted to create recognizable graphics that are bold and playful to capture the attention of audiences. I wanted these graphics to pop against traditional city backgrounds to draw a viewer in.
Promotional Posters
Wesbite Redesign