graphic designer, art director
Paper Magazine
Harley Davidson
Fromm Pet Food
Polaroid
Who is this person?
Resume
Paper Magazine
Who is this person?
Resume
PAPER Magazine→ PAPER On Paper
In 2020 Paper stopped all production of their print media due to covid. They became solely reliant on their online presence. How can we get Paper's audience excited and interested in the relaunch of their print magazine?
Exclusivity is the draw of most big things. What lies behind these printed pages is only to be seen by those who can get their hands on them.
Out Of Home
Social Media
Product
Print is a dying industry, so how do we get people to buy PAPER on paper? We give them an insentive. In every 250 copy wll be a signed page by whoever is featured on the cover. Other copies will include launch party tickets, concert tickets, and more.
Landing Page
To help spread the word about our campaign we’ve created a Paper On Paper landing page. The page will be linked in the QR codes on all our ads as well as linked in our social media bios.
User Generated Content
Copywriter: Zoë Anderson