&ThenSome→ Branding, Packaging

Branding, Package Design, Product Design
The beauty industry is constantly evolving, but why is it that when we reach a certain age, society deems it “inappropriate” to wear certain makeup? For older women, there’s an unspoken rule that bold makeup looks are not acceptable. We subtly tell women to “act their age” when we push this natural-looking makeup onto them. In reality, makeup has no age limit, neither does boldness.

&ThenSome is a brand that aims to encourage women, no matter their age, to be bold. To allow them to be authentically themselves and outwardly show who they are. Makeup has always been a way of self-expression, that shouldn’t stop as you get older.

Wear bold, say bold, do bold, and then some.

Package Design

Face Palette: Front & Back

Liquid Blush, Lip Gloss, Eyeshadow Stick: Front

Liquid Blush, Lip Gloss, Eyeshadow Stick: Back

Liquid Highlighter: Front & Back

Bronzer: Front & Back

Lip Liner: Front & Back

Primer: Front & Back

Foundation: Front & Back

Merchandise

Makeup Bags

Email Promotion

Brand Guidelines

Advertisements

**Read more about &thensome here

graphic designer, art director

&ThenSome Fabrio Magazine Boston Fashion Week Impossible Meats

Paper Magazine Harley Davidson Fromm Pet Food Polaroid

&ThenSome
Fabrio Magazine
Boston Fashion Week
Impossible Meats

Paper Magazine
Harley Davidson
Fromm Pet Food
Polaroid